Free classes to help your business get found online
Short, friendly lessons on getting your business found on Google, on maps, and by AI assistants like ChatGPT — and turning those visitors into customers. Finish a class and earn a certificate of completion to keep.
It's a certificate of completion that shows you finished the class — not an accredited or government-recognized qualification.
No tech experience needed — if you can use Facebook, you can do this.
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Get more customers from your website
It's made for complete beginners. Take it one short lesson at a time — there's no wrong way to do it.
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New to these words? Tap for plain-English meanings
- SEO
- Simple changes that help your website show up on Google when people search.
- Map pack
- The little map with 3 businesses that appears at the top of Google for 'near me' searches.
- NAP
- Your Name, Address and Phone number — kept the same everywhere online so Google trusts it.
- Analytics
- The numbers that show how many people visit your site and what they do there.
Don't worry about memorizing these — each class explains words as they come up.
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No experience needed — perfect if you've never done this before.
Get more customers from your website
Website Growth Fundamentals
The plain-English basics: how to get found online, look trustworthy, and turn visitors into paying customers — and what to do first.
Certificate of completion: Website Growth Fundamentals
Start courseShow up on Google Maps & 'near me' searches
Local SEO & Google Business Profile
Get your shop to appear on Google Maps and when nearby people search for what you offer — so they pick you first.
Certificate of completion: Local SEO Fundamentals
Start courseNext steps
For when the basics feel comfortable and you want to go further.
Get your business suggested by ChatGPT & Google
AI Search Optimization (AEO & GEO)
Learn how to get your business named and recommended when people ask ChatGPT, Google, or other AI assistants for a business like yours.
Certificate of completion: AI Search Optimization
Start courseWrite pages that Google and AI recommend
Content & AI Writing That Ranks
Plan and write helpful pages that show up on Google and get quoted by AI — with or without AI help.
Certificate of completion: SEO Content Strategy
Start courseGet noticed on social media and beyond
Social & Off-site Growth
Build a following and reputation away from your website — on social media, in communities, and across the web that AI reads.
Certificate of completion: Social & Off-site Growth
Start courseWhen you're ready
The deeper, more technical material — for when you're ready.
Make your website fast and easy to find
Technical SEO & Core Web Vitals
The behind-the-scenes fixes that make your site load fast and get read correctly by Google and AI.
Certificate of completion: Technical SEO
Start courseSee what's working and get more customers
Analytics, Conversion & Growth
Measure what actually matters, turn more visitors into customers, and grow by testing instead of guessing.
Certificate of completion: Analytics & Conversion
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