See what's working and get more customers
Analytics, Conversion & Growth
Measure what actually matters, turn more visitors into customers, and grow by testing instead of guessing.
The deeper, more technical material — for when you're ready.
What you'll get: You'll be able to set up trustworthy analytics, read the reports that matter, run CRO experiments, and attribute growth to the right channels.
It's a certificate of completion that shows you finished the class — not an accredited or government-recognized qualification.
- 7 min
1. Measure what matters (not vanity metrics)
Define the few numbers tied to revenue and avoid drowning in dashboards.
- 8 min
2. Trustworthy analytics setup (GA4 & Search Console)
Set up analytics you can trust — events, conversions, and the Search Console pairing.
- 7 min
3. Reading the reports that drive decisions
Turn GA4 and Search Console data into specific actions.
- 8 min
4. Conversion rate optimization (CRO) fundamentals
Get more customers from the traffic you already have — the cheapest growth there is.
- 7 min
5. Experimentation & A/B testing done right
Test changes properly so you learn the truth instead of fooling yourself.
- 7 min
6. Attribution, ROI & reporting
Credit the channels that actually drive revenue, and report growth in terms leadership cares about.