Question 1

I'm brand new — where do I even start?

Accepted Answer

Start by adding your website as a project and running a free audit — it scores your site and lists the highest-impact fixes in plain English. From there, claim your Google Business Profile, add your top keywords to track, and check whether AI assistants already mention you. If you don't have a website yet, our Start-a-Business guide walks you through naming, registering, and getting online.

Question 2

I don't have a website yet. Can you still help?

Accepted Answer

Yes. You can build one yourself with our tools and guidance, or use our Done-For-You service where our team builds and manages the whole thing for a simple monthly fee. Either way, start with the free business name & domain finder to lock in a good name.

Question 3

Is the free plan enough to get going?

Accepted Answer

For getting your bearings, yes — the free plan lets you track a website, run audits, and use the free tools. As you grow and want unlimited audits, AI content, AI-visibility tracking, and rank tracking, the paid plans unlock those. You can start free and upgrade only when you need more.

Question 4

What is SEO, in plain English?

Accepted Answer

SEO (search engine optimization) is making your website easy for Google to understand and trust, so it shows you to people searching for what you offer. In practice that's clear titles and content, fast mobile pages, the right keywords, and other sites linking to you. Our audit checks the on-page essentials and tells you exactly what to fix.

Question 5

How long until SEO actually works?

Accepted Answer

Technical fixes (titles, speed, structured data) can help within days to weeks. Ranking for competitive keywords and building authority usually takes a few months of consistent content and links. Local results often move faster than national ones. Steady, consistent effort beats occasional bursts.

Question 6

How do I pick keywords to target?

Accepted Answer

Start with the exact phrases your customers would type — your core service plus your city or niche (e.g. 'wedding photographer Austin'). Target one main intent per page. Use the keyword tools to find related terms, then track a handful and expand as you see what moves.

Question 7

What is 'AI visibility' and why does it matter?

Accepted Answer

More people now ask ChatGPT, Gemini, and Perplexity for recommendations instead of scrolling Google. AI visibility is whether those assistants mention and recommend your business. If they name competitors but not you, you're losing customers you never see. Our tools check if AI recommends you and show how to fix it.

Question 8

How do I get recommended by AI search?

Accepted Answer

Be the clearest, most consistent source about what you do: answer-first pages, accurate facts repeated everywhere (site, Google, directories), FAQ and Organization schema, and third-party mentions/reviews that corroborate you. Our AI Search Visibility Kit and the AEO tools walk through it step by step.

Question 9

How important is my Google Business Profile?

Accepted Answer

For any local business, it's the single biggest lever. Claim and fully complete it: exact name/address/phone, the right categories, photos, hours, services, and a steady stream of reviews you reply to. It often drives more calls and visits than the website itself.

Question 10

What's the easiest way to get more reviews?

Accepted Answer

Make it one tap. Use the free Review Link & QR generator to turn your review link into a QR code and ready-to-send messages, then ask every happy customer at the moment they're happiest. Reply to every review within a day or two — it builds trust and helps local rankings.

Question 11

I don't know what to write about. Help?

Accepted Answer

Write the answers to the questions customers actually ask you — pricing, how-tos, comparisons, 'best X for Y', and local topics. Each becomes a page that can rank and get cited by AI. The 12-Month Content Calendar template gives you a full year planned out, and the AI tools draft a strong starting point.

Question 12

Is it okay to use AI to write my content?

Accepted Answer

AI is a great starting point — it gives you structure and a fast first draft. For best results, add your real experience, examples, and specifics before publishing; Google and AI engines favor content that shows genuine expertise. Our Done-For-You service does exactly this each month if you'd rather not.

Question 13

How do I choose a good domain name?

Accepted Answer

Keep it short, brandable, and easy to spell — ideally matching your business name (SunriseCafe.com), not a long address-stuffed name (SunriseCafe1050Street.com). Prefer .com when you can. If your .com is taken, add what you do or your city, or use a clean alternative ending. The Start-a-Business guide has the full do's and don'ts.

Question 14

If you build my site, do I own my domain?

Accepted Answer

Yes — 100%. Your domain and content are legally yours, in your name. If you ever leave, we give you the transfer code and you can move the domain to any registrar, free — we never charge a fee to release it (your new registrar just charges its normal yearly renewal). The hosted site itself comes offline when you go, but your domain and your content stay yours.

Question 15

Can I cancel anytime?

Accepted Answer

Yes. Software plans are month-to-month (or yearly if you choose) and you can cancel anytime from your billing portal — you keep access through the period you've paid for. Fully Managed has no minimum term — it's month-to-month, cancel anytime.

Question 16

What happens when I upgrade or downgrade?

Accepted Answer

Changing software tiers happens in the billing portal and Stripe prorates automatically — you're charged the difference and your new features apply right away. Moving to Fully Managed is a separate service purchase; if you're on a paid software plan, we cancel it so you're never double-billed.

Question 17

What happens if I stop paying?

Accepted Answer

Your account simply moves back to the Free plan — your data is never deleted, and resubscribing restores everything instantly. There's no long lock-in and no penalty.

Question 18

What does the Done-For-You service include?

Accepted Answer

We build your website, register your domain, host it, and then handle everything ongoing — content, SEO, AI visibility, technical fixes, and updates — with a monthly written growth update. It's made for owners who'd rather run their business than learn the technical side.

Question 19

Do I have to get on calls?

Accepted Answer

No. Everything is handled over email and your dashboard — you share your details once, approve your preview, and get a monthly update. It's faster for you and works across every time zone.

Answers to grow your website with confidence

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