Write pages that Google and AI recommend
Content & AI Writing That Ranks
Plan and write helpful pages that show up on Google and get quoted by AI — with or without AI help.
For when the basics feel comfortable and you want to go further.
What you'll get: You'll be able to build a content plan around real search intent, write genuinely helpful pages, optimize them on-page, and keep them fresh.
It's a certificate of completion that shows you finished the class — not an accredited or government-recognized qualification.
- 7 min
1. Strategy starts with search intent
Why matching intent — not chasing volume — is the foundation of content that ranks.
- 8 min
2. From keywords to topic clusters & briefs
Group keywords into clusters and turn each into a brief that sets the writer up to win.
- 8 min
3. Writing for humans and AI engines
Structure and clarity that readers love — and that AI engines can extract and cite.
- 7 min
4. On-page optimization that still matters
Titles, headings, internal links, and the on-page signals worth getting right.
- 6 min
5. Refreshing and pruning content
Why updating old content often beats publishing new — and how to prune what's dragging you down.
- 6 min
6. A repeatable content workflow
Turn all of this into a simple, sustainable system you can run every week.