Write for the human first
People skim. Win them with:
- A direct intro that answers the question fast (don't bury the lede)
- Descriptive H2/H3 headings that map the page
- Short paragraphs, bullets, and tables for scannability
- Concrete examples, not vague claims
Make it extractable for AI
AI engines (and Google's AI answers) lift self-contained, factual passages. Help them:
- Put a clear, quotable answer right under each question-style heading
- State facts plainly and completely in a sentence or two (don't rely on prior context)
- Use lists and tables for steps, comparisons, and specs
- Add FAQ sections for common questions — they're easy to cite
Earn trust (E-E-A-T)
Experience, Expertise, Authoritativeness, Trust. Show real authorship, first-hand experience, and cite credible sources. AI engines and Google both favor content that's clearly written by someone who knows the subject. Helpful, honest, specific content is the durable strategy — thin or generic content loses.