Get more customers from your website
Website Growth Fundamentals
The plain-English basics: how to get found online, look trustworthy, and turn visitors into paying customers — and what to do first.
No experience needed — perfect if you've never done this before.
What you'll get: You'll understand the full growth loop — from technical health to rankings to conversions — and what to do first.
It's a certificate of completion that shows you finished the class — not an accredited or government-recognized qualification.
- 5 min
1. The growth flywheel
How traffic, trust, and conversion reinforce each other — and why order matters.
- 7 min
2. Help Google find & trust your site
The handful of behind-the-scenes fundamentals that actually matter for most sites.
- 6 min
3. What people type into Google
Find the searches your customers actually use — and the intent behind them.
- 6 min
4. Tune each page for one search
Turn a target search and its intent into a page that shows up on Google and reads well.
- 6 min
5. Turning traffic into customers
Conversion fundamentals so the visitors you earn become leads and revenue.