Show up on Google Maps & 'near me' searches
Local SEO & Google Business Profile
Get your shop to appear on Google Maps and when nearby people search for what you offer — so they pick you first.
No experience needed — perfect if you've never done this before.
What you'll get: You'll be able to set up and optimize your Google Business Profile, earn reviews the right way, and rank for local searches in your area.
It's a certificate of completion that shows you finished the class — not an accredited or government-recognized qualification.
- 7 min
1. How local search actually works
The map pack, the local algorithm's three big factors, and why local is a separate game from regular SEO.
- 8 min
2. Set up your Google Business Profile the right way
Claim, verify, and fully complete the profile that powers your map-pack ranking.
- 6 min
3. NAP consistency & citations
Why your name, address, and phone must match everywhere — and how to fix it when they don't.
- 7 min
4. Earning reviews that rank (and replying well)
A simple, ethical system to earn a steady stream of genuine reviews — and why replies matter.
- 8 min
5. Local keywords & location pages
Target the searches that bring nearby customers, and build pages that win them.
- 6 min
6. Tracking local performance
The handful of local metrics worth watching — and how to know it's working.