Campaign Link Tracker (UTM)
FreeBuild trackable links so Google Analytics shows which ad, email, or post brought each visitor.
// Fill in the URL and campaign fields to build your tracked link.Free to use — 3 exports a day. Upgrade for unlimited.
Know exactly what's driving your growth
You can't improve what you can't measure. Tagging your campaign links with UTMs lets you see which emails, ads, and posts actually bring customers — so you double down on what works and stop wasting budget on what doesn't.
Campaign Link Tracker (UTM) — FAQ
What is a UTM builder?+
UTM parameters are tags you add to a link so analytics tools (like Google Analytics) can tell exactly where your traffic and conversions came from. This builder creates correctly formatted UTM links in seconds.
Which UTM parameters should I use?+
Source, medium, and campaign are the essentials (e.g. source=newsletter, medium=email, campaign=spring_sale). Term and content are optional, useful for paid search keywords and A/B testing link variations.
Do UTM tags hurt SEO?+
Use UTM links for campaigns (ads, email, social) — not for internal links or your canonical URLs. Used correctly, they have no negative SEO impact and give you priceless attribution data.
Is it free?+
Completely free, no signup — everything runs in your browser.
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