What is NAP (Name, Address, Phone)?
Your business's name, address, and phone number, written exactly the same everywhere online.
In everyday terms
Like making sure your business card says exactly the same thing everywhere you hand it out.
A little more detail
Google cross-checks your details across directories, maps, and social profiles. When they match exactly, it trusts you're a real business and ranks you higher in local results. Even small differences ('St.' vs 'Street') can dilute that trust — so pick one format and use it everywhere.
Related terms
SEO (Search Engine Optimization)
Everything you do to help your website show up in Google search results.
Keywords
The words and phrases people type into Google when looking for what you offer.
Backlinks
Links from other websites pointing to yours.
Meta Title & Description
The clickable headline and summary that appear for your page in Google.
Now put it into practice
Run a free AI audit of your site and get clear, plain-English fixes — no jargon.