← GlossaryGetting Found
What is Keywords?
The words and phrases people type into Google when looking for what you offer.
In everyday terms
The exact questions your future customers are already asking out loud.
A little more detail
If you run a bakery, keywords might be 'birthday cakes near me' or 'gluten-free cupcakes'. We help you find the ones worth targeting and create pages that answer them.
Related terms
SEO (Search Engine Optimization)
Everything you do to help your website show up in Google search results.
Backlinks
Links from other websites pointing to yours.
Meta Title & Description
The clickable headline and summary that appear for your page in Google.
Title Tag
The clickable headline that shows for your page in Google and at the top of the browser tab.
Now put it into practice
Run a free AI audit of your site and get clear, plain-English fixes — no jargon.