What is Canonical URL?
The one 'official' web address you tell Google to use when a page can be reached in more than one way.
In everyday terms
Like listing one official street address even though your shop has two entrances.
A little more detail
The same page often loads at slightly different addresses — with 'www' and without, or with tracking tags added. A canonical tag points search engines to the single version you want ranked, so your page doesn't compete with itself.
Related terms
SEO (Search Engine Optimization)
Everything you do to help your website show up in Google search results.
Keywords
The words and phrases people type into Google when looking for what you offer.
Backlinks
Links from other websites pointing to yours.
Meta Title & Description
The clickable headline and summary that appear for your page in Google.
Now put it into practice
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