Write the answer, then the page
The single biggest shift: lead with the answer. AI engines extract concise, self-contained statements. If the answer to "how much does X cost?" is buried in paragraph nine, it won't be quoted.
A format engines love
- Start sections with the question your customer actually asks (as a heading)
- Give a direct, one- or two-sentence answer immediately
- Then expand with detail, examples, and nuance
Be specific and accurate
Vague marketing language ("we're the best, most trusted provider") is not quotable and not trusted. Specifics are: concrete steps, real ranges, clear definitions, honest trade-offs. Never invent statistics or sources — fabricated specifics destroy trust the moment they're checked.
Add a real FAQ
A genuine FAQ section is one of the highest-leverage AEO moves: it maps directly to how people ask questions, it's easy to mark up with FAQPage schema, and each answer is a quotable unit.
Demonstrate expertise
Real author names, credentials, first-hand experience, and specific examples all signal that a human who knows the topic wrote this. That's exactly what engines try to reward.