Backlink outreach email
Earn links by being genuinely useful and relevant — never buy them or spam.
How to build your prospect list: search Google for "[your topic] + resources / guide / links" and "[your topic] blog", and use Ahrefs or Semrush to find sites already linking to similar resources; pull the site, the relevant page, the author's name, and their email (from the site or a finder like Hunter.io) into one sheet.
When something of yours is worth citing
Subject: A resource for your [topic] page
Hi [Name], I really valued your piece on [their article] — especially [specific detail]. We just published [your resource], which adds [specific, concrete value: data, a tool, a guide]. If it's useful to your readers, it might be a good fit alongside [their relevant section]. Either way, thanks for the great work.
Best, [Your name], [Business]
Follow-up (send ~5 days later if no reply)
Subject: Re: A resource for your [topic] page
Hi [Name], quick nudge in case my note got buried — no pressure at all. If [your resource] isn't a fit, no worries. If it is, it slots naturally next to [their relevant section]. Thanks either way for the great work on [their site].
Best, [Your name], [Business]
Partner / supplier links
Hi [Name], we work together / I'm a happy customer, and I list partners I trust on our site. Would you be open to a mutual mention where it makes sense for both audiences?
Local / directory
Hi [Name], we're a [business] serving [area] and would love to be listed in [directory/association]. Here are our details: [NAP + URL]. Thank you!
Rules
- Send just one polite follow-up — most replies come after a nudge, not the first email; stop after that
- Be specific about why it helps THEIR audience
- Personalize the first line — no mass blasts
- Only ask for links where there's genuine relevance — never pay for links (it violates Google's guidelines)