AEO content brief
Fill this in before writing. Hand it to a writer or paste it into the GrowMyWebsite content engine.
Target
- Primary question this page answers:
- Who is asking it (the buyer):
- The one-sentence answer (this goes up top):
How to find the content gap in 3 steps
- Ask the question in ChatGPT, Gemini, or Perplexity and note which sources get cited and the sub-points they all repeat
- Open the top 3 Google results and Google's "People also ask" box; list the subtopics they cover and, more importantly, the ones none of them answer well
- Your gaps are the questions with weak or missing answers — pick 2–3 you can answer more specifically (real numbers, a step-by-step, a comparison table) than anyone currently does
What the top results miss
- Gap 1 (subtopic competitors under-cover):
- Gap 2:
- Gap 3:
Structure
- H1 (states the topic plainly):
- H2s (each maps to a real question people ask):
- FAQ questions (3–6, exact buyer phrasing):
Trust & specificity
- Real author + credentials:
- Specific facts/examples to include (accurate only — no invented stats):
- Schema to add: Article + FAQPage — build with the Structured Data Markup Helper, validate at validator.schema.org
Done when
- The answer is quotable in the first 2 sentences of each section
- Every claim is specific and verifiable
- It covers the gaps the current top results don't
Example — a filled-in brief (illustrative, not a real customer)
For an imaginary independent HVAC company, "Cedar Valley Heating & Air":
- Primary question: "How much does it cost to replace a furnace?"
- Buyer: a homeowner whose furnace just failed, comparing quotes
- One-sentence answer: "Furnace replacement cost depends on furnace size, efficiency rating, and install complexity — get the exact figure from a written in-home quote."
- Gaps the top results miss: what actually drives the price up (ductwork, AFUE rating), how to read a quote line by line, when repair beats replacement
- H2s: What drives furnace replacement cost · How to read a furnace quote · Repair vs replace: how to decide · How to get an accurate estimate
- FAQ: "How long does a furnace last?" · "Does a bigger furnace heat better?" · "What's included in an install quote?"
- Note: any cost figures shown to readers must come from the business's own real pricing — never invent a number to fill the page