A practical audit checklist
- Indexing: Search Console Pages report — are important URLs indexed? Any spikes in "excluded"?
- Crawl: broken links (404s), redirect chains/loops, orphan pages, mixed canonical signals.
- Canonicals: each page has a correct self- or cross-canonical; no duplicate-content sprawl.
- Speed: Core Web Vitals passing on mobile (where most users are).
- Structured data: valid, error-free, present on key templates.
- Mobile: responsive, tappable, no horizontal scroll.
- HTTPS & security headers: valid certificate, no mixed content.
- Sitemaps & robots.txt: accurate and submitted.
Prioritize by impact
Fix things that block indexing or crawling first (they cap everything else), then site-wide template issues (one fix, many pages), then page-level polish.
Monitor, don't just audit
Set up alerts: Search Console emails for coverage/manual actions, uptime monitoring, and scheduled re-audits so regressions (a stray noindex, a speed regression after a deploy) get caught fast. GrowMyWebsite runs daily audits and alerts you the moment a score slips — turning technical SEO from a yearly project into an always-on safety net.
You've completed the technical track: crawlable, well-structured, schema-rich, fast, and monitored. That's the durable foundation everything else is built on.