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Getting started

What the audit checks

The exact list of things a scan looks at on your page — including whether you left any sample text behind.

An audit (we also call it a scan) is a read-only check-up of your website. We read one of your pages the same way a visitor or Google would, and look at a fixed list of things that quietly help or hurt how you get found. We never change your site — the audit only reads.

The checks, in plain words

  • Title tag — the headline that shows in a Google result. We check it exists and is a sensible length (about 30–60 characters).
  • Meta description — the short summary under that headline in Google. We check it's there and a good length (about 70–160 characters).
  • H1 heading — the one big heading at the top of your page. There should be exactly one.
  • Mobile viewport — the setting that makes your page fit a phone screen properly.
  • HTTPS — a secure connection (the padlock in the address bar). On sites you build here this is automatic.
  • Canonical URL — a tag that tells Google which web address is the "official" one, so similar pages don't compete with each other.
  • Social (Open Graph) — the title and picture that show when your link is shared on WhatsApp, Facebook, and the like.
  • Language attribute — a tag saying which language your page is in, which helps search engines and screen readers.
  • Image alt text — a short written description on each photo, for people using screen readers and for search engines that can't "see" pictures.
  • Structured data — hidden tags (also called schema) that spell out your business details for Google and AI in a format they trust.
  • Content depth — roughly how much real writing is on the page. Very thin pages struggle to rank.
  • Sample content — whether any of the builder's example placeholder text (like "Your City" or a sample review) is still on your page. If it is, you published before replacing it — see Why your site says "Sample content".

Your score

Each check passes, half-passes (a small warning), or fails. Your score out of 100 is simply how many pass, weighted that way — so fixing a failing check lifts the number. Full detail is in Understand your score.

You don't have to remember to run it

The moment you publish a site you built here, we run its first audit automatically, so your dashboard shows where you stand straight away. Each finding comes with a plain-English note on how to fix it.

More in Getting started

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Add your website

Tell us your website's address so we can scan it and show you what to improve.

Still stuck?

A real person will help. Email hello@growmywebsite.com or send us a message — we usually reply within a day.

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