When you set up email marketing, we ask for your business's postal address — a real-world mailing address — and we won't send campaigns without it. This isn't us being difficult. It's the law.
The short version
Anti-spam laws in many countries (like CAN-SPAM in the United States, and similar rules elsewhere) require every commercial email to include a valid physical mailing address for the sender. It's there so recipients can tell a real business from a scammer hiding behind a throwaway address.
We print your address in the footer of every campaign, next to your business name and the unsubscribe link. That footer is also one of the signals inbox providers (Gmail, Outlook…) use to decide whether your email lands in the inbox or the spam folder — so complying actually helps your emails get delivered.
What address should I use?
Any address where your business can genuinely receive mail:
- Your shop, office, or workshop address
- Your home address, if you work from home
- A P.O. box or mailbox service, if you'd rather not publish your home address
Where to enter it
Open Email marketing in your dashboard menu — you'll be asked for your sender name and mailing address before your first send, and you can update both any time. If you switch on automations (like welcome emails), the address is required for those too, for the same reason.