The Advisor answers the question every owner asks: *"What should I actually do next?"* Open Advisor in your dashboard menu. It reads your real data — your scan results, your score, your keywords — and turns it into advice. It has three tabs:
- Plan — where you stand and what to do next, as a prioritized list. Start here.
- Chat — ask anything in your own words ("why did my score drop?", "write me a better homepage headline"). On paid plans the Advisor can also *do* things for you when you ask — run a scan, draft an article, or start tracking an AI question.
- Deep review — a full inspection of your site by a team of AI specialists, each looking at a different angle.
Which plans include it?
The full Advisor is included on Pro and up. It uses your daily AI allowance like other AI features (see AI credits & auto-refill).
A tip for getting good answers
Talk to it like you'd talk to a person: "I run a hair salon in Nakuru and want more bookings" gets a much better plan than "SEO tips". It already knows your website's data — the more it knows about your goals, the better the advice.